How do you reach the new potential markets and enhance your digital presence in order to please international customers? The answer is website localization.
Translation is simply translating the copy from one language to another. You have “a red apple” in English and “une pomme rouge” in French. Simple as that.
Localization is far more tricky. It is a process of adapting your product (i.e. a website) to a specific market or audience in accordance with the audience’s culture. Think of design elements as an example. If we compare the Canadian and Japanese Coca-Cola websites, we will see that the design differs drastically. While the Canadian website seems to have a clearer layout and displays the messages about the brand’s value and mission, the Japanese version of the site seems over packed with information and images. But is it wrong? Not at all! The trick is, Asian audience loves to learn as much information as possible about the product before buying it, so Coca-Cola clearly did some quality research before launching the Japanese website.
In the article, you can read up on:
- Website localization: A step-by-step checklist
- Main pitfalls of localization
- How to use automation
- Jooble case study: the job search portal that expanded globally