Mar 16, 2015 17:24
9 yrs ago
español term

poner las coordenadas y hacer girar el barco

español al inglés Mercadeo Mercadeo / Estudios de mercado Interview
This is a promotional interview with a head of a private nursing home in Spain. She's talking about how they changed things around to create more of a client focus:

Empezamos a adaptarnos más a los clientes, mas flexibles, pensando en lo que el cliente necesita.
Empezamos a llevar a cabo mas encuestas y a poner en marcha cambios para ***poner las coordenadas y hacer girar el barco.***

My attempt: We started to conduct more surveys, implement changes towards a new direction and shake things up.

I'm not sure this is the right meaning or if there's a more correct/better way to put it.

Any ideas?

Proposed translations

+2
45 minutos
Selected

set the course and steer the ship

Peer comment(s):

agree Jorge Merino : Like it
3 minutos
Thank you, Jorge!
agree Billh : escueto. me gusta
22 minutos
Thank you, Billh!
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4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
+2
9 minutos

set a new focus/challenge/objective and steer the ship towards it.

.
Peer comment(s):

agree philgoddard : Yes, or "change course and turn the ship around", or anything along those lines.
30 minutos
Cheers Phil
agree Jackie Bowman : Yes, I think I'd also go for something a bit literal like this. She sounds like a Star Trek fan. I haven't watched it since I was aboout 12 but didn't they always have to "put in new coordinates and change course"?
36 minutos
"Make it so" ;@)
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14 minutos

define our destination and shape our course towards it

or something similar
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1 hora

Make a plan and get this ship turned around

or oncourse
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2 horas

plot the course and bring this ship around

If you're going to keep the maritime metaphor - and I see no reason why you shouldn't - I'd suggest using terms you'd hear on a ship's bridge. In particular, mariners: plot a course and bring (a ship) around.

How to Plot a Navigation Course on a Nautical Chart
powerboat.about.com › ... › Powerboating › Marine Navigation
Plot a course on a nautical chart, and use time, speed, and distance calculations to run the course to your destination.

bring about - definition of bring about by The Free Dictionary
www.thefreedictionary.com/bring about
To cause (a ship or boat) to head in a different direction. bring around (or round). 1. To cause to adopt an opinion or take a certain course of action. 2. To cause ...
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