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Glossary entry

Italian term or phrase:

glocalità dell\\\'offerta food

English translation:

glocality of the range of food products

Added to glossary by Maria Falvo
May 21, 2016 12:51
8 yrs ago
Italian term

glocalità dell\'offerta food

Italian to English Marketing Marketing brochure
Buon pomeriggio,

Contesto: Elementi di sintesi che costituiscono il valore aggiunto del nuovo concept sono:
- Possibilità di prenotare e acquistare i prodotti con servizio di consegna a casa
-“Glocalità” dell’offerta food
- ecc...

Glocalità da glocalizzazione o glocalismo...

See at

http://www.investopedia.com/terms/g/glocalization.asp?layout...
Proposed translations (English)
4 +4 glocality of the range of food products

Discussion

Janice Giffin May 21, 2016:
Yes, it makes sense It is a term that originated in the environmental movement in the 70s with the slogan "Think globally, act locally" and then morphed into the word "glocal" around the 80s and 90s. International conferences are dedicated to it. Corporations, like Sony and McDonald's use it in their mission statements.
Maria Falvo (asker) May 21, 2016:
I could use glocalization here, but does it really make sense for you?
Honestly, I didn't know this term before

Proposed translations

+4
1 hr
Selected

glocality of the range of food products

It means the food is sourced globally and then adapted for different markets. For example hotter spicier versions of food for Calabria compared with Lombardy.
Note from asker:
Ok, good! Thanks!
Peer comment(s):
agree Janice Giffin : sounds good to me
31 mins
agree philgoddard : Easy to guess, even if you haven't heard of it.
7 hrs
Glocal is common, and the investorpedia definition is very clear. / Must be a cafè full of sociologists ;-)
agree simon tanner : definitely glocal, but I'd rephrase to use the adjective rather than the noun, which sounds clumsy to my ears. Maybe "glocal food products"
20 hrs
I considered that Simon, but a Google shows it is used and how it is used. Not sure the adjective would convey precisely the same meaning: "the glocal nature of the food" rather than glocal food and the language is a little "ricercato" to be polite.
agree Peter Cox
1 day 22 hrs
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4 KudoZ points awarded for this answer. Comment: "thanks!"
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