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A specific type of marketing that is geared towards promoting a message to a certain group of potential purchasers from a particular culture or demographic.
Cities are increasingly diverse; Cultural Marketing helps your organization reach and engage with multilingual communities. Companies and organizations need to adopt a multilingual marketing strategy to cut through the noise and be heard. Going the extra mile by adapting your message to specific cultural or linguistic groups helps you reach deeper into the heart of local communities. To learn more about Cultural Marketing, watch our video!
Engaging with people in their own language helps establish solid relationships. Our team at LAT can help you: 1. Develop a strong social media presence on various social platforms 2. Reach your target markets by localizing your web content for your audience and the search engines they are using 3. Monitor your brand identity in various languages
Manage your TMs and Terms ... and boost your translation business
Are you ready for something fresh in the industry? TM-Town is a unique new site for you -- the freelance translator -- to store, manage and share translation memories (TMs) and glossaries...and potentially meet new clients on the basis of your prior work.
Create customer quotes and invoices from within Trados Studio
Trados Business Manager Lite helps to simplify and speed up some of the daily tasks, such as invoicing and reporting, associated with running your freelance translation business.