Aug 4, 2007 16:37
16 yrs ago
2 viewers *
German term

Wer, wie, was, warum...

German to English Marketing Advertising / Public Relations Werbespruch
"Wer wie was, warum, wer nicht fragt bleibt dumm!"

Konext: Bezieht sich auf den Möbelkauf.
So groß wie das Angebot, so groß ist die Unsicherheit der Verbraucher zu fragen...

Hat jemand eine Idee, wie man diesen "wer, wie, was"-Spruch ins Englische rüberbringt?

Vielen Dank schon mal für Anregungen.
Lg
Change log

Aug 4, 2007 18:04: NGK changed "Field" from "Other" to "Marketing" , "Field (specific)" from "Marketing / Market Research" to "Advertising / Public Relations"

Discussion

Barbara Pillmeier (asker) Aug 8, 2007:
Dankeschön für die vielen schönen Ideen!
Francis Lee (X) Aug 4, 2007:
Norbert's suggestion raises the question of: more context, please! Where does the slogan appear? In e.g. a brochure listing lots of info, or is it just encouraging customers to ask staff, or what?? And (again) what's the readership for the translation?
Barbara Pillmeier (asker) Aug 4, 2007:
Right, it's Sesame Street Thanks a lot! You guys seem to have some fun with this question :-)
Barbara Pillmeier (asker) Aug 4, 2007:
Well... my own ideas sound really strange, I do not dare ...
- I keep thinking of the "Sendung mit der Maus" - that's why I asked for help from native speakers.
Maybe there exists some kind of standard translation.
writeaway Aug 4, 2007:
what ideas do you have so far? after alll, this isn't just help with a term-this is copywriting-for a marketing blurb. what have you come up with by yourself?

Proposed translations

+3
43 mins
Selected

Feel free to ask - there's no such thing as a dumb question!

I am sometime really surprised at German marketing speak! Do you really want to call your (potential) customer stupid?

Anyway...In US English, you hear this version a lot...

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Note added at 51 mins (2007-08-04 17:29:00 GMT)
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The US Sesame Street website simply has, If you don't know YOU CAN ASK!
Note from asker:
Thank you Susie! The website - why didn't I think of it...:-)
Peer comment(s):

agree Susanne Rindlisbacher : Who? What? Where? When? Why? - YOU CAN ASK!
4 hrs
Thanks, Susanne!
agree Paul Cohen : Yes, German marketing masters never fail to astound and amaze. How about: "Feel free to ask - you're here for furniture, and we're here to furnish the answers to all your questions!"
18 hrs
Thanks, Paul!
agree Trudy Peters
21 hrs
Thanks, Trudy!
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Danke Susie - Dein Vorschlag passt sehr gut den Text. Lg"
+6
7 mins

No need to be shy when it comes to asking who, how, what or why!

Euch. A horrible phrase in German. The latter was presumably formulated in order to get the rhyme between "warum" and "dumm"

I'd suggest something completely different - and something a) more informative b) less partonising than the German version (which is typical). My mind's blank at the moment ...

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Note added at 11 mins (2007-08-04 16:49:04 GMT)
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writeaway's right to point out that this is not translation. And yes - let's hear your own thoughts! What's the readership?
Peer comment(s):

neutral Stuart Dykes : Sesame Street isn't patronising! Is it? ;)
5 mins
No, it's talking to 6-year-olds. And it's typical of a German copywriter to use this kind of phrase for an adult audience. ;-)
agree writeaway : hidy hidy hidy ho, if you don't ask you'll never know (I am a big Baldrick fan) OR Heigh ho, heigh ho, heigh ho, ya gotta ask if ya wanna know OR fe fi fo fum, if you don't ask you're gonna stay dumb
9 mins
neutral Stefanie Reinhold : NOT a horrible phrase in German at all!!! Have never watched Sesame Street in German? This is from the German Sesame Street theme song... Ouch, patronising typical German? Otherwise I find your suggestions not bad...
13 mins
No disrespect intended to the Cookie Monster (my favourite) and co. What I meant was that this is a terrible phrase to use in this context.
agree Susan Zimmer : @ writeaway - whatchya do with the "English man" after fe, fi, fo, fum...agree, Francis, awful thing to say in marketing!, Sorry, Stef!
1 hr
agree Christo Metschkaroff : Nice rhyme - Mnemotechnik aus der Schule!
1 hr
agree Alf Hall
2 hrs
agree Trudy Peters : you nicely brought the Spruch ins Englische rüber, but I find the whole thing childish. Client should find another ad agency :-)
2 hrs
Absolutely. The German marketing/ad industry is laughable. Classic example: "Knoppers - morgens halb zehn in Deutschland" complete with Bilderbuch images of quaint grannies and clean-shaven, schweißarme Bauarbeiter. ;-) Big exceptions are Audi, VW and MB.
agree Paul Cohen : Eeny, meeny, miny, moe, catch a customer by its toe, if it hollers, ...
18 hrs
Something went wrong...
19 mins

Ask and you will find

Borrowed from "Seek and.."
Something went wrong...
+1
38 mins

Everything you always wanted to know about furniture

or:
Everything you always wanted to know about buying furniture

Might work, depending on the exact context.
Peer comment(s):

agree Astrid Elke Witte
54 mins
Something went wrong...
2 hrs

Who, how, what, why, when, where... We won't charge you for asking

or "No extra chage for asking"

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Note added at 3 hrs (2007-08-04 20:14:06 GMT)
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I mean charge
Something went wrong...
+1
6 hrs

Who, What, When, Where, Why?? — If you don't ask, you'll never know!!

Different regions have different sayings. I learned this one in school, for INTERROGATIVES
Peer comment(s):

agree MrsHoward : the slogan plays on basic journalism questions of "Who, What, When, Where?" used in interviewing and writing news stories. I agree that the message to convey is "like a good reporter, one should ask questions about furniture", I like Paul's post, too.
1 day 19 hrs
Something went wrong...
12 hrs

If you don't ask, you never will know

my interpretation
Peer comment(s):

neutral Paul Cohen : You'll never know... what??
7 hrs
Something went wrong...
19 hrs

We're here to furnish the answers to all your furniture questions!

A slightly less childish approach, playing on the words 'to furnish' - (i.e. 'furnishings') & 'furniture'

Less Sesame Street - more marketing.

Something went wrong...
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