Glossary entry (derived from question below)
Spanish term or phrase:
marquismo
English translation:
brand-name bias
Added to glossary by
Vanina Ricciardelli
Mar 5, 2003 03:52
21 yrs ago
2 viewers *
Spanish term
Argentina
marquismo
Spanish to English
Marketing
marketing research
Marquismo se refiere, en forma un tanto despectiva, a fijarse mucho en las marcas que uno compra, comprar en base a las marcas sin importar la calidad
**El marquismo** dogmático se ve sancionado en todos los grupos explorados
La crisis impone un mandato moral en el sentido de superar prejuicios y experimentar nuevas opciones que signifiquen ahorro
**El marquismo** dogmático se ve sancionado en todos los grupos explorados
La crisis impone un mandato moral en el sentido de superar prejuicios y experimentar nuevas opciones que signifiquen ahorro
Proposed translations
(English)
Change log
Jun 14, 2005 09:46: Nikki Graham changed "Level" from "Non-PRO" to "PRO"
Proposed translations
7 hrs
Selected
brand-name bias
or just brand bias.
Also seen a few examples of "brandism" in Google (in italics) - don't think the word has caught on yet, but it might be on the way...
Thanks to mass advertising, we have brand-name bias that encourages us to buy a recognized item over a lesser-known counterpart. This is true from jeans to orange juice to medications. Sometimes well-known brands are superior, but not always. Not, for example, when it comes to prescription drugs.
Also seen a few examples of "brandism" in Google (in italics) - don't think the word has caught on yet, but it might be on the way...
Thanks to mass advertising, we have brand-name bias that encourages us to buy a recognized item over a lesser-known counterpart. This is true from jeans to orange juice to medications. Sometimes well-known brands are superior, but not always. Not, for example, when it comes to prescription drugs.
Reference:
4 KudoZ points awarded for this answer.
Comment: "Gracias!"
+1
6 mins
Henry Hinds
United States
United States
Native in Spanish
&
English
United States
43 years of Border Experience and fast.
Native in: English 
, Spanish
Works in: English to Spanish, Spanish to English
Related KudoZ points
:
26512
brand favoritism, brand prejudice
"Favoritism" me gusta más en este contexto y tal vez "prejudice".
Reference:
Peer comment(s):
| agree |
vhernandez
: creo que el marquismo crea prejuicios, le voy mucho mas a prejudice!!!!
1 min
|
|
En realidad es la idea preferir una marca por... lavado de coco. Gracias, Víctor.
|
+2
23 mins
Susana Galilea
United States
United States
Native in Spanish
United States
Customized Translation Services ENG>SPA
Native in: Spanish (Variants: Latin American, Standard-Spain, US) 
Works in: English to Spanish, Spanish
Related KudoZ points
:
1475
brand fanaticism
Ya que es un tanto despectivo...
--------------------------------------------------
Note added at 2003-03-05 04:17:16 (GMT)
--------------------------------------------------
... If you can\'t come up with a good reason to buy a meter, don\'t buy one. There
is almost as much brand fanaticism about meters as there is with cameras. ...
www.photo.net/bboard/q-and-a-fetch-msg?msg_id=0004rJ - 15k - Cached - Similar pages
... Finally one must also consider the intangibles the automobile industry gives us.
Brand fanaticism brings people together in ways that move the emotions. ...
faculty.winthrop.edu/.../Student%20Papers/ Auto%20industry,%20pro,%20Storberg&Gudmundsson.doc - Similar pages
... Cuisinart. Source: WSJ research. It is the kind of brand fanaticism
that would prompt many marketers to open the floodgates. But All ...
cobalabs.unr.edu/kdrive/Mgrs474/Fall%202002%20Articles%20for%20class/ All%20Clad%20Snubs%20Discounters.doc - Similar pages
... This is not to say these users will shun the Xbox out of brand fanaticism, just
that Microsoft\'s offering will have to be tangibly superior to the PS2. ...
www.observer.co.uk/Print/0,3858,4185677,00.html - 9k - Cached - Similar pages
--------------------------------------------------
Note added at 2003-03-05 05:05:26 (GMT)
--------------------------------------------------
MENOS DESPECTIVO, PUES:
\"brand preference\"
Changes in adolescent brand preference over time
Abstract #16269. Changes in adolescent brand preference over time. ... Learning Objectives:
1. Recognize that brand preference among adolescents changes over time. ...
apha.confex.com/apha/128am/techprogram/paper_16269.htm - 4k - Cached - Similar pages
AC Drive Brand Preference Survey
Welcome to MotorControl.com. anaconbanner-81902.gif. Visit the
motion & motor community @: Click to return to homepage. ...
www.motorcontrol.com/ac_drive_brand_survey.htm - 7k - Cached - Similar pages
Harvey Research - (HCS) Brand Preference Study
This type of a study is a survey of a publication\'s readers to measure their
awareness of, and attitudes toward selected companies or brands. ...
www.harveyresearch.com/hcs-bps.htm - 7k - Cached - Similar pages
Brand value: the key to brand preference
Brand value: the key to brand preference. South Africans clinched the
title of best research paper delivered at the prestigious 7th ...
www.biz-community.com/PressOffice/ PressRelease.aspx?i=185&ai=664 - 9k - Cached - Similar pages
--------------------------------------------------
Note added at 2003-03-05 04:17:16 (GMT)
--------------------------------------------------
... If you can\'t come up with a good reason to buy a meter, don\'t buy one. There
is almost as much brand fanaticism about meters as there is with cameras. ...
www.photo.net/bboard/q-and-a-fetch-msg?msg_id=0004rJ - 15k - Cached - Similar pages
... Finally one must also consider the intangibles the automobile industry gives us.
Brand fanaticism brings people together in ways that move the emotions. ...
faculty.winthrop.edu/.../Student%20Papers/ Auto%20industry,%20pro,%20Storberg&Gudmundsson.doc - Similar pages
... Cuisinart. Source: WSJ research. It is the kind of brand fanaticism
that would prompt many marketers to open the floodgates. But All ...
cobalabs.unr.edu/kdrive/Mgrs474/Fall%202002%20Articles%20for%20class/ All%20Clad%20Snubs%20Discounters.doc - Similar pages
... This is not to say these users will shun the Xbox out of brand fanaticism, just
that Microsoft\'s offering will have to be tangibly superior to the PS2. ...
www.observer.co.uk/Print/0,3858,4185677,00.html - 9k - Cached - Similar pages
--------------------------------------------------
Note added at 2003-03-05 05:05:26 (GMT)
--------------------------------------------------
MENOS DESPECTIVO, PUES:
\"brand preference\"
Changes in adolescent brand preference over time
Abstract #16269. Changes in adolescent brand preference over time. ... Learning Objectives:
1. Recognize that brand preference among adolescents changes over time. ...
apha.confex.com/apha/128am/techprogram/paper_16269.htm - 4k - Cached - Similar pages
AC Drive Brand Preference Survey
Welcome to MotorControl.com. anaconbanner-81902.gif. Visit the
motion & motor community @: Click to return to homepage. ...
www.motorcontrol.com/ac_drive_brand_survey.htm - 7k - Cached - Similar pages
Harvey Research - (HCS) Brand Preference Study
This type of a study is a survey of a publication\'s readers to measure their
awareness of, and attitudes toward selected companies or brands. ...
www.harveyresearch.com/hcs-bps.htm - 7k - Cached - Similar pages
Brand value: the key to brand preference
Brand value: the key to brand preference. South Africans clinched the
title of best research paper delivered at the prestigious 7th ...
www.biz-community.com/PressOffice/ PressRelease.aspx?i=185&ai=664 - 9k - Cached - Similar pages
Peer comment(s):
| agree |
Mirelluk
: Si es despectivo.
4 hrs
|
|
a mí también me lo parece, por lo de "dogmático"...gracias, Mirelluk
|
|
| neutral |
Becky Spangle
: good but too extreme
21 hrs
|
|
"brand preference" was my second suggestion
|
|
| agree |
nessim
: "brand preference "
1 day 22 hrs
|
|
gracias, nessim
|
+2
28 mins
branding / brand (name) loyalty
There are books on branding (22 Immutable Laws of Branding by Al and Laura Ries; Creating Brand Loyalty by Richard Czerniawski and Michael Maloney), articles about branding, seminars on branding (just got a mailing on this from Tom Peters), everyone jawing about branding - while forgetting USP and creativity and positioning and bottom-up marketing. No one speaks about a product, they speak about a brand; no one speaks about a service, they speak about a brand; no one speaks about a company, they speak about a brand.
--------------------------------------------------
Note added at 2003-03-06 04:22:40 (GMT)
--------------------------------------------------
obsession with brands? fixation on brands?
brand prestige? brand as status symbol?
--------------------------------------------------
Note added at 2003-03-06 04:22:40 (GMT)
--------------------------------------------------
obsession with brands? fixation on brands?
brand prestige? brand as status symbol?
Peer comment(s):
| agree |
Becky Spangle
: well done
21 hrs
|
|
Thanks, Bespangled One. May we know your name?
|
|
| agree |
Gordana Podvezanec
1 day 16 hrs
|
|
Thanks Gordana
|
1 hr
Brand consciousness
Perfect...nothing else needed. Exactly what came to mind for me, too.
--------------------------------------------------
Note added at 2003-03-06 01:43:35 (GMT)
--------------------------------------------------
Brand consciousness would be more descriptive of the individual buyer in the market.
Ruths \"branding\" and Nickis \"brand-name bias\" and \"brandism\" all work equally well to express a general trend apparent in marketing. Use one of these.
--------------------------------------------------
Note added at 2003-03-06 01:43:35 (GMT)
--------------------------------------------------
Brand consciousness would be more descriptive of the individual buyer in the market.
Ruths \"branding\" and Nickis \"brand-name bias\" and \"brandism\" all work equally well to express a general trend apparent in marketing. Use one of these.
Peer comment(s):
| disagree |
Sandra OLIVER
: brand consciousness in, a sense, is a positive thing. Here there is a snobbery and unawareness involved.
17 hrs
|
|
When someone says "He is very brand conscious" it is usually meant somewhat critically.
|
|
| agree |
Refugio
: I think this 'marquismo' must also involve a heightened awareness of what brands others are wearing/driving/drinking etc. This kind of brand consciousness is used to judge other people's level of success, and of course one's own.
23 hrs
|
5 hrs
The dogmatic 'brand biased' attitude ...
+
+1
19 hrs
Sandra OLIVER
Native in Spanish
Translator, linguist w/ over 25 yrs exp.
Native in: Turkish , Spanish
Works in: Spanish to English, English to Turkish, Turkish to English, and 1 more.
Related KudoZ points
:
8
pro brand- name
this could be a little "free" translation (and also an adjective) but it could be an option for favoritism.
Think about describing sm who'd buy anything cause s/he like the brand)
Think about describing sm who'd buy anything cause s/he like the brand)
Peer comment(s):
| agree |
Becky Spangle
: Sorry, sanlev, still stand by my answer. You actually hear people talk of being brand conscious, or brand consciousness. And it can be negative or poisitive, just as "marquismo"can
2 hrs
|
1 day 18 hrs
designer label victim/slave
or just 'label victim'
these may seem quite derogatory but are the terms generally used. Less depreciative terms are:
designer clothes horse or label queen
these may seem quite derogatory but are the terms generally used. Less depreciative terms are:
designer clothes horse or label queen
Discussion