Oct 24, 2010 18:32
13 yrs ago
Spanish term

ocio

Spanish to English Marketing Marketing / Market Research coolhunting / trend theory
I'm working on a short piece about coolhunting (hunting for trends). The text reads:

"Macrotendencias actuales
Se resume con A, E, I, O, y U. Estas vocales sirven para explicar las tendencias del momento: autenticidad, experiencia, información, ocio, y unicidad. Unas vocales que se suman a la letra N de nostalgia, que nos transporta al pasado."

The definition comes from a book by Daniel Córdoba-Mendiola entitled "Coolhunting."

I've thought about going with the straight translation: authenticity, experience, information, XXX, and uniqueness...+ nostalgia, and just coming up with a rough paraphrase for "ocio"--in that case I'd need a translation for ocio that started with o and fit within the context.

The other option is perhaps an anagram of the letters AEILUN, which could be changed as necessary to force a clever anagram.

Thanks for your help with this puzzle!
Change log

Oct 24, 2010 18:37: Travelin Ann changed "Term asked" from "ocio (I need a clever translation/anagram to fit this marketing context)" to "ocio "

Discussion

Leonardo Lamarche Oct 24, 2010:
Wordalia, If off-time does not fit, I suggest a variation of bizisyl's answer:
own's leisure

Proposed translations

+10
30 mins
Selected

TRRENDS

This is not an equivalent for 'ocio' but a shot at option two, the anagram:

T = Truth (autenticidad)
R=R = Rest and Recreation (ocio)
E = Experience (experiencia)
N = Nostalgia (nostalgia)
D = Data (informacion)
S = Singularity (unicidad)

You could of course go for one just R - rest or recreation - but I feel R&R is somehow trrendier and makes it more memorable.

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Note added at 32 mins (2010-10-24 19:05:42 GMT)
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Actually it's an acronym, not an anagram, isn't it?
Note from asker:
It's both an acronym and an anagram...it's an anagram because we've shuffled the order of the original letters. Thanks for this creative idea!
Peer comment(s):

agree Jessica Noyes
15 mins
Thanks, Jessica
agree Lydia De Jorge : Very clever!
33 mins
Thanks, Lydia, I'm trying not to blush
agree Victoria Frazier : Indeed!
1 hr
Thanks, Victoria
agree liz askew : Oh, yes, this would work really well in Market Rearch.
2 hrs
Thanks, Liz
agree Edward Tully
3 hrs
Thanks, Edward
agree philgoddard : Very clever - but you don't need to say rest AND recreation - I'd just go for recreation. You woulnd't say " we're monitoring new trends in rest".
4 hrs
A fair point. Thanks, Phil
agree Eileen Banks : very good!
5 hrs
Thanks, Eileen
agree Richard McDorman : Great ingenuity!
5 hrs
Thanks, Richard
agree Evans (X) : great!
13 hrs
Thanks, Gilla
agree Margarita Gonzalez : Great! May I suggest dropping an "R", since both words (rest and recreation)begin with an R? It would seem easier to remember and a perfect anagram!
18 hrs
Thanks, Marga, you might be right
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks for this great solution, David! "
+4
11 mins

off-time

Una sugerencia with "o"
Peer comment(s):

agree David Ronder : I thought so too, though used mainly in US English, not UK
6 mins
Sorry David. Many thanks.
agree Neil Ashby
20 mins
Muchas gracias Dr. Neil
agree philgoddard : This would be perfectly understandable to a UK reader.
4 hrs
Muchas gracias Phil.
agree Richard Boulter
4 hrs
Muchas gracias Richard.
Something went wrong...
+2
13 mins

one's leisure

Another suggestion...
Peer comment(s):

agree María Eugenia Wachtendorff : Leisure
2 hrs
Thanks, María Eugenia!
agree liz askew : Leisure. /Oh I see now, it has to come under AEIOU, well this is tricky, "off-time" would not work for British English, so I would have to go with your suggestion", or "our leisure"..
3 hrs
Thanks, liz!
Something went wrong...
2 hrs

time Out

Some things just won't fit, no matter how much you use the shoe-horn…
Something went wrong...
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