Mar 28, 2013 14:30
11 yrs ago
1 viewer *
German term

Bildeinspiegelungen

German to English Marketing Cinema, Film, TV, Drama Werbung / Automotive
"Fahrspaß steht dabei im Vordergrund und wird durch extreme Fahrzeugperspektiven und Bildeinspiegelungen noch betont."

Beschreibung eines TV-Spots

Discussion

Nicole Schnell Apr 1, 2013:
@ Lonnie As usual, such blurbs are never written by professionals with sufficient knowledge of insider and/or tech terms. The usage of "Bildeinspiegelungen" in the context of film is plain silly to begin with. No matter what I produced at my ad agency employers - print, film or event - I always had to kick the account managers' and the PR people's butts because they never got the terminology right in their proposals or articles.
Lonnie Legg Apr 1, 2013:
More specifics... ...would be required here. However, I doubt that the term is being used in any of the standard technical senses. I can only guess (based on the style of the snippets, here and in asker's other query) that the term may have been chosen here, in ad-maker's fluff & bluff style, mainly for its scientific sound.....
Nicole Schnell Mar 28, 2013:
Bildeinspiegelung Im Graphik Design bedeutet das, beispielsweise auf einer Seite ein Foto formatgerecht und im gewünschten Ausschnitt zu platzieren. Mit Spiegelbild hat das überhaupt nichts zu tun. Da oben "extreme Bildeinspiegelungen" genannt werden, gehe ich davon aus, dass es hier um die für Auto-Werbespots typischen Einblendungen von dramatischen Landschaften oder dynamischen Stadtsilhouetten geht,
freekfluweel Mar 28, 2013:
mirror image "Images reflected in a car window"

http://en.wikipedia.org/wiki/Mirror_image
Evelyn Enderle (asker) Mar 28, 2013:
EinSPIEGELung vs EinSPIELung Hi zusammen, ich habe nochmals nachgehakt. Es ist kein Verschreiber, es ist schon die Einspiegelung, nicht die Einspielung.

Proposed translations

+1
21 mins

(picture) fade-ins

I reckon it should read BildeinSPIELungen, much the same as Einblendungen

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Note added at 55 mins (2013-03-28 15:26:30 GMT)
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Koschnick WöBu Werbung/Massenmedien/Marketing says:

Einspiegelung = Spiegeltrickverfahren = mirror shot (technique)
Peer comment(s):

neutral Helen Shiner : Although googling "mirror shots" takes you into a world that may not be intended in the above text - ahem!
20 hrs
agree Lioba Multer
1928 days
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9 hrs

extreme shots

To keep it simple. Below is a glossary for storyboarding:

http://blogs.monashores.net/phillipsmk/files/2008/09/sb_glos...
Peer comment(s):

neutral Lonnie Legg : Hard to say, w/o more specifics (see discussion). I don't see how your link helps here...
3 days 10 hrs
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