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Glossary entry

German term or phrase:

[wir] erklären Tradition damit zum Trend

English translation:

we are putting tradition back on the menu

Added to glossary by Julia Burgess
Dec 12, 2017 14:44
6 yrs ago
1 viewer *
German term

[wir] erklären Tradition damit zum Trend

German to English Marketing Cooking / Culinary Trends
Marketing blurb for a restaurant in Berlin that uses fresh, regional ingredients. Full sentence:

Im [restaurant name] kochen wir beliebte Klassiker mit Fleisch und Fisch aus der Region und erklären Tradition damit zum Trend.

What does the formulation: "erklären etwas zu etwas" mean? Should I understand this as something along the lines of "declare tradition a trend"/"we are making tradition trendy"?

DE-DE to EN-GB
Any suggestions appreciated - TIA!
Proposed translations (English)
3 +5 ..., [as] a statement [to the effect] that tradition is back in style
4 +2 we've turned a tradition into a trend
4 We are making tradition trendy / we are setting the trend for tradition
3 +1 and so put traditional recipes on the front burner/right up front
3 declare tradition (is) fashionable
3 and elevate tradition to the latest trend
3 [we] get tradition trending
3 tradition goes/turns/gets trendy
3 showing how traditions can both satisfy and sustain

Proposed translations

+5
1 hr
German term (edited): ... und erklären Tradition damit zum Trend
Selected

..., [as] a statement [to the effect] that tradition is back in style

https://www.google.co.uk/search?q="tradition is back in styl...
There may be ways of shortening this if space is at a premium. However, it manages to get the idea of 'erklären' (style statement) in.

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Note added at 1 hr (2017-12-12 16:07:41 GMT)
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PS: I agree with Phil that Trend (DE) rarely translates 1:1 as trend (EN)

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Note added at 5 hrs (2017-12-12 19:47:54 GMT)
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PPS: I have no objection to 'trend' as a verb, especially in connection with social media: Tradition is trending on the Berlin dining-out scene

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Note added at 1 day 3 hrs (2017-12-13 17:58:32 GMT)
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Here's another idea:
a statement that tradition is back on the menu

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Note added at 1 day 5 hrs (2017-12-13 20:18:36 GMT)
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or, using the adjective as a noun:
a statement that traditional is back on the menu
http://blog.asmarainc.com/blog/interior-designers-may-disagr...
https://www.csmonitor.com/1987/0303/hbride.html
Peer comment(s):
agree Kristal Fellinger : I like using style rather than trend. I hadn't read this response when I replied to Phil's commentto my answer above!
44 mins
Thanks, Kristal. And thanks also for telling our readers that the above wasn't a crib.
agree Björn Vrooman : Where did Phil say this? In any case, a) "Trend" is one of the most overused words in German and b) near-alliteration may work if it's some kind of witty statement; can't see one here, though.
1 hr
agree Ramey Rieger (X) : we announce/proclaim (that) tradition is back in style
1 hr
Thanks. I've just had a better idea...
agree Wendy Streitparth : Or in fashion? / Definitely like the new suggestion: very tasty!
17 hrs
Thanks. I've just had a better idea...
agree Herbmione Granger : "Traditional is back..." Hopefully, not with a vengeance ;)
1 day 6 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "With my deadline looming, I went with "turning tradition into trend" (thank you to everyone who suggested something along those lines). But without the option to split points, the prize goes to Lancashireman for his "back on the menu" idea. As always, I'm v grateful for everyone's excellent explanations, suggestions, helpful agrees & comments."
16 mins

declare tradition (is) fashionable

To get things rolling
Something went wrong...
24 mins

We are making tradition trendy / we are setting the trend for tradition

This literally means "we declare XX as a trend," but this phrase is really used to mean "we are making xxx trendy" or "we are setting a trend for xxx". In this context, it doesn't just mean that they pronounce something to be a trend, but that they, with their actions (using regional ingredients), are setting a trend.

Here's another example of the phrase:
Was Designer zum Trend erklären und Fashionistas schon längst für sich entdeckt haben, könnte greifbar nah sein...
https://www.stylebook.de/fashion/trend-teil-wolldecke-ersetz...

"What designers have already made trendy/fashionable..." would work well here, too.

Hope this helps!
Example sentence:

Was Designer zum Trend erklären und Fashionistas schon längst für sich entdeckt haben, könnte greifbar nah sein

Reference:

https://www.stylebook.de/fashion/trend-teil-wolldecke-ersetzt-den-schal-im-winter

Note from asker:
Thank you for explaining the "erklären" phrase for me, Kristal.
Peer comment(s):
neutral philgoddard : I think "trendy" has an oldfashioned, 1970s ring.
23 mins
I agree that "trendy" might not be the best option there. I think "setting the trend..." avoids that issue, though. Or possibly something like "bringing tradition back into style."
Something went wrong...
+2
51 mins

we've turned a tradition into a trend

Here's another suggestion.
Note from asker:
Thank you, Phil. Your quick response inspired my choice. Shame that points can't be split ...
Peer comment(s):
agree Dorothy Schaps : I think 'turning traditons into trends' fits a little better grammatically :)
46 mins
agree Alexander Schleber (X) : "we've turned tradition into a trend" is better IMO
1 hr
Something went wrong...
1 hr

and elevate tradition to the latest trend

or: allow tradition to become trendy again
or: reintroduce tradition as dernier cri
Something went wrong...
7 hrs

[we] get tradition trending

It's a matter of taste but why not use the twitter definition of trend?
"We at [restaurant name] prepare popular classics using meats and fish from the region - and get tradition trending."
Peer comment(s):
neutral gangels (X) : Tradition trending? Translated from the Chinese? Ah so
16 hrs
Something went wrong...
+1
12 hrs

and so put traditional recipes on the front burner/right up front

you need something snappy here, so these ideas might help you along
Note from asker:
This was a nice suggestion too, David - thanks. It's a shame I can't split the points!
Peer comment(s):
agree gangels (X) : Like the front burner angle
12 hrs
Something went wrong...
1 day 2 hrs

tradition goes/turns/gets trendy

Nur mal so. ;-)

Im [restaurant name] kochen wir beliebte Klassiker mit Fleisch und Fisch aus der Region und erklären Tradition damit zum Trend.
At xxx we cook popular/classic dishes using regional meat and fish, our declaration of tradition going trendy.
Something went wrong...
1 day 7 hrs

showing how traditions can both satisfy and sustain

Should attract the right crowd :)
Something went wrong...
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