Glossary entry (derived from question below)
English term or phrase:
brand passion index
French translation:
indice d\'engouement pour une marque
Added to glossary by
Solen Fillatre
Aug 29, 2018 08:02
5 yrs ago
1 viewer *
English term
France
It's all about the context
Native in: French (Variant: Standard-France) 
Works in: English to French, French to English, French
brand passion index
English to French
Marketing
Social Science, Sociology, Ethics, etc.
In a report about brand monitoring of social media to drive brand advocacy and consumer appreciation
Looking at the ***brand passion index***, which compares conversation volume, net sentiment, and passion intensity in one view, we find that all of the top 10 are in the love quadrant.
Looking at the ***brand passion index***, which compares conversation volume, net sentiment, and passion intensity in one view, we find that all of the top 10 are in the love quadrant.
Proposed translations
(French)
| 5 +1 | indice d'engouement pour une marque |
GILLES MEUNIER
|
| 4 | indice de passion pour la marque |
FX Fraipont (X)
|
Proposed translations
+1
18 mins
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Comment: "YES, thank you!"
8 mins
indice de passion pour la marque
"L'amour d'un consommateur pour une marque : dimensions ...
https://www.cairn.info/revue-marche-et-organisations-2010-2-...
by N Albert - 2010 - Cited by 1 - Related articles
... en marketing, le sentiment d'amour d'un consommateur inclut les caractéristiques suivantes : (1) la passion pour la marque ; (2) l'attachement pour la marque ..."
https://www.cairn.info/revue-marche-et-organisations-2010-2-...
by N Albert - 2010 - Cited by 1 - Related articles
... en marketing, le sentiment d'amour d'un consommateur inclut les caractéristiques suivantes : (1) la passion pour la marque ; (2) l'attachement pour la marque ..."
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