English to Persian (Farsi) Marketing Marketing / Market Research marketing

plenty of low-intent keywords that trigger ads in Google Search and this is an opportunity to increase awareness about your brand. Now, I would describe this as a fairly advanced PPC technique because you really need to have a mature paid search strategy (quality ads, landing pages, conversion rates, remarketing campaigns, not at this point yet, focus on targeting high-intent traffic with your PPC ads and come back to this later.
The reason I say this is because you’re paying for any clicks these ads generate and lower-intent traffic generally has a lower chance of converting – or, at the very least, you’re going to have to work harder to guide these leads all the way through your funnel.
The other thing to keep in mind is that low-intent traffic might be less likely to click your ad in the first place. This means you could end up with a lot of impressions (people seeing your ad) but a low number of clicks, which is detrimental to your Quality Score and overall PPC performance.