Glossary entry

Italian term or phrase:

ombrello commerciale

English translation:

commercial umbrella/retail umbrella

Added to glossary by Vanessa Bruno
Nov 11, 2020 14:18
3 yrs ago
24 viewers *
Italian term

ombrello commerciale

Italian to English Marketing Retail
da inserire sotto il proprio “ombrello” commerciale

Non si tratta di un fusione, bensì di una collaborazione. 2 aziende diventano partner e collaborano insieme, pur mantenendo la propria immagine e identità.
Proposed translations (English)
4 commercial umbrella

Discussion

philgoddard Nov 11, 2020:
Thanks.
Vanessa Bruno (asker) Nov 11, 2020:
the sentence actually ends there...it would be "l'azienda xxxx sta individuando dei partner specializzati nel settore da inserire sotto il proprio “ombrello” commerciale per sostenere una proposta più specialistica con conseguente miglioramento del valore aggiunto".

Grazie mille!
philgoddard Nov 11, 2020:
Vanessa It's probably "commercial umbrella", but you're not giving enough context with your questions. Please could we have the full sentence.
Commerciale often means sales or retail.

Proposed translations

1 hr
Selected

commercial umbrella

See the additional context in the discussion box. A literal translation works fine.

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Note added at 8 hrs (2020-11-11 22:29:54 GMT)
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The idea was to accrue a variety of platforms and different demographics under the same commercial umbrella
https://medium.com/enrique-dans/how-facebooks-umbrella-has-b...

Is it necessarily healthy that so many related sports are gathered under the same commercial umbrella?
http://tonireavis.com/2019/09/28/when-necessary-isnt-necessa...

Bringing various business operations under a single commercial umbrella can only be positive.
http://www.bodyshopmag.com/2020/news/hutchins-handed-new-com...
Peer comment(s):

neutral Wendy Streitparth : I would go with your other suggestion (retail umbrella). Commercial umbrella seems to apply primarily to insurance.
25 mins
See my examples above. We don't have enough context to know whether "retail" or "sales" would work, but you can't go wrong with "commercial".
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