English to Italian Marketing Sports / Fitness / Recreation Sneakers

Air Jordan Was Created in Less Than a Minute
It didn’t take much time for the Air Jordan name we know today to be created. Faulk told Action Now that he was able to come up with that moniker in under a minute in a meeting with XXXX executives. 
He initially proposed for the signature line to be simply called Michael Jordan, but XXXX pushed back because it was a big risk naming an entire product line after a 21-year-old ***draft prospect*** with no credibility. 
So, Faulk came back with the name Air Jordan. He explained the name signified Jordan’s above-the-rim style of play and also highlighted XXXX’s Air technology, which was their competitive advantage. From that point on, the design was called the XXXX Air Jordan, or as we know it today, the Air Jordan 1.