English to Croatian Bus/Financial Management mergers

English term or phrase: asset advantage
How about what might be called "asset advantage"?

Asset advantage comes from owning something that is rare, or even unique. Obviously, this includes extractive industries , such as mining, oil and gas development, and wood pulp. But less obviously, it includes industries like retailing and lodging, Sometimes, even the players within these industries musunderstand their asset advantage.

is this the authors term or something existant
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English translation:Existing term
Since Google gives 14,800 examples of the exact term "asset advantage", I think it is fair to assume that it is not an invention of the author.