Mar 8 11:59
2 mos ago
40 viewers *
English term

Brand lead

English to Spanish Marketing Marketing
¡Hola!

Me aparece está opción dentro de unas directrices de cómo se pueden establecer colaboraciones con marcas. Concretamente, para aprobar la colaboración con un cliente potencial para realizar una campaña de marketing, debe estar alineado con el "brand lead" del mercado. ¿Alguien sabe cuál sería su equivalente en español?

¡Gracias!
Votes to reclassify question as PRO/non-PRO:

Non-PRO (2): Aitor Salaberria, abe(L)solano

When entering new questions, KudoZ askers are given an opportunity* to classify the difficulty of their questions as 'easy' or 'pro'. If you feel a question marked 'easy' should actually be marked 'pro', and if you have earned more than 20 KudoZ points, you can click the "Vote PRO" button to recommend that change.

How to tell the difference between "easy" and "pro" questions:

An easy question is one that any bilingual person would be able to answer correctly. (Or in the case of monolingual questions, an easy question is one that any native speaker of the language would be able to answer correctly.)

A pro question is anything else... in other words, any question that requires knowledge or skills that are specialized (even slightly).

Another way to think of the difficulty levels is this: an easy question is one that deals with everyday conversation. A pro question is anything else.

When deciding between easy and pro, err on the side of pro. Most questions will be pro.

* Note: non-member askers are not given the option of entering 'pro' questions; the only way for their questions to be classified as 'pro' is for a ProZ.com member or members to re-classify it.

Discussion

abe(L)solano Mar 8:
Si lo explican así es porque se refiere a la Marca líder (alinearse con la marca líder):
https://cuadernodemarketing.com/posicion-de-mercado-lideres-...
No tienes un poco más de contexto, la frase en que aparece el término?

Reference comments

2 mins
Reference:

Brand Lead synonyms and definition

"Synonyms

Brand Leader, Head of Brand, Chief Brand, Brand Director, Director Brand, Product Line Lead, Product Line Leader, head of Product Line
Domain:
Marketing

People who work in the marketing domain are responsible for building brand and acquiring marketing leads. Skills and techniques within marketing are lead acquisition, conversion, retention, content creation, brand management and PR."
Peer comments on this reference comment:

agree Mónica Algazi
1 hr
agree abe(L)solano
1 hr
agree Sakshi Garg
6 hrs
agree María Gómez Carranza : En el contexto de la aprobación de una colaboración, entiendo que eso le corresponde a un puesto. Me inclinaría a Líder de Marca, en español
6 hrs
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search