Glossary entry (derived from question below)
Italian term or phrase:
visibilità multicanale
English translation:
multichannel visibility
Added to glossary by
Ivana UK
Apr 26, 2007 08:06
17 yrs ago
1 viewer *
Italian term
visibilità multicanale
Italian to English
Other
Advertising / Public Relations
XXX riesce ad offrire vantaggi tangibili:
1. alle proprie Aziende associate – ***visibilità multicanale*** a livello internazionale, organizzazione e supporto con la classica formula “all-inclusive”, strategie di mercato basate sull’esperienza e sulla “forza del gruppo”, fidelizzazione del cliente mediante la ORYcard.
Da un rapido controllo vedo che ***multichannel visibility*** è in uso nel campo dell' e-commerce e dell'e-retailing. Mi chiedo se sia questo il termine comunemente in uso o ve ne siano altri...
1. alle proprie Aziende associate – ***visibilità multicanale*** a livello internazionale, organizzazione e supporto con la classica formula “all-inclusive”, strategie di mercato basate sull’esperienza e sulla “forza del gruppo”, fidelizzazione del cliente mediante la ORYcard.
Da un rapido controllo vedo che ***multichannel visibility*** è in uso nel campo dell' e-commerce e dell'e-retailing. Mi chiedo se sia questo il termine comunemente in uso o ve ne siano altri...
Proposed translations
(English)
4 +3 | multichannel visibility | Ivana UK |
Proposed translations
+3
35 mins
Selected
multichannel visibility
This is an e-commerce solution - see this article:
In this brief article I hope to introduce the concept of Multichannel visibility on the internet: Why it is required for an online retailer like you and how this can be achieved.
The Online Consumer
As is expected in Marketing let's start from the consumer. A typical consumer on the internet never buys anything on the very first website he finds the item. He always uses the tools available to him to search around a bit before buying online. The sites he used to research an item are:
http://www.ecomcircle.com/
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Note added at 35 mins (2007-04-26 08:41:59 GMT)
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(or: multi-channel visibility)
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Note added at 37 mins (2007-04-26 08:43:30 GMT)
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You could possibly translate with the more popular term of "multichannel retailing"
In this brief article I hope to introduce the concept of Multichannel visibility on the internet: Why it is required for an online retailer like you and how this can be achieved.
The Online Consumer
As is expected in Marketing let's start from the consumer. A typical consumer on the internet never buys anything on the very first website he finds the item. He always uses the tools available to him to search around a bit before buying online. The sites he used to research an item are:
http://www.ecomcircle.com/
--------------------------------------------------
Note added at 35 mins (2007-04-26 08:41:59 GMT)
--------------------------------------------------
(or: multi-channel visibility)
--------------------------------------------------
Note added at 37 mins (2007-04-26 08:43:30 GMT)
--------------------------------------------------
You could possibly translate with the more popular term of "multichannel retailing"
4 KudoZ points awarded for this answer.
Comment: "grazie Ivana !"
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