Glossary entry (derived from question below)
Italian term or phrase:
tool di grido
English translation:
latest tool / latest craze
Added to glossary by
Lara Barnett
Feb 1, 2017 13:51
7 yrs ago
Italian term
United Kingdom
www.lingocraft.co.uk
Native in: English (Variants: Irish, Singaporean, UK, South African, British, Scottish) 
Works in: French to English, Italian to English, Romanian to English, and 2 more.
tool di grido
Italian to English
Marketing
General / Conversation / Greetings / Letters
digital transformation services
"Prima di pensare a quale tecnologia digitale adottare e a come sfruttarla, prima di farsi sedurre dal tool di grido senza sapere se e come integrarlo nei processi aziendali, è necessario capire che la trasformazione è prima di tutto un cambio di approccio, .. "
I do not know this term.
I do not know this term.
Proposed translations
(English)
| 3 +4 | latest tool / latest craze |
Patrick Hopkins
|
| 4 | the newest/latest fad |
Lisa Jane
|
Change log
Feb 1, 2017 15:14: writeaway changed "Field" from "Bus/Financial" to "Marketing"
Proposed translations
+4
5 mins
Patrick Hopkins
Italy
Italy
Native in English
Works in field
Italy
Ivy League MBA, 30 yrs biz exp in Italy
Native in: English
Works in: Italian to English
Related KudoZ points
:
82
Selected
latest tool / latest craze
Before letting yourself be carried away and implementing the latest digital craze / tool ....
4 KudoZ points awarded for this answer.
1 hr
the newest/latest fad
comes from the expression 'l'ultimo grido' meaning the latest trend but fad could be a good alternative in this context as it has a more negative idea of a trend that is often very short lived
"Every smart marketer wants to pick the trends from the fads. They want to know where to direct their investment, what technology to develop on, where to spend limited time and how to avoid investing in the next flash in the pan which is short lived and has no long term strategic value.
But there is no magic formula to distinguish a trend from a fad. In fact, it could be argued that all fast growing new ideas, whether they be products, features, user behaviour or an app, start as a fad and only when they reach critical mass, do they become a viable trend."
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Note added at 1 hr (2017-02-01 15:00:19 GMT)
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http://www.businessdictionary.com/definition/fad.html
"Every smart marketer wants to pick the trends from the fads. They want to know where to direct their investment, what technology to develop on, where to spend limited time and how to avoid investing in the next flash in the pan which is short lived and has no long term strategic value.
But there is no magic formula to distinguish a trend from a fad. In fact, it could be argued that all fast growing new ideas, whether they be products, features, user behaviour or an app, start as a fad and only when they reach critical mass, do they become a viable trend."
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Note added at 1 hr (2017-02-01 15:00:19 GMT)
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http://www.businessdictionary.com/definition/fad.html
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